What connects Ochsner Sport with Carlo Janka?
The top athlete Carlo fits perfectly into our sports and brand world. He has so many characteristics that match with Ochsner Sport: He's young, sympathetic, dynamic, authentic and belongs to the best of his profession. Carlo is the perfect ambassador for us.
How do customers percieve the «Iceman» as an ambassador?
We live a very intensive commitment to the ski sport. Our customers know exactly which ski-pros belong to the «Ochsner Sport Racing Team». Carlo and his teammates were even part of our anniversary campaign in 2011. Ochsner Sport is more than just a logo on the helmets and hats - we live the sport of ski together with our athletes.
Is it possible that the partnership will outlast Carlo's career?
Anyone who's in the «Ochsner Sport Racing Team» is more than just a number. You can count on us even after the race. Ochsner Sport is a partner to count on. We don't exclusivley care about top performances, we're also interested in the person standing behind the victories: his ideas and his visions. If Carlo's will still be working in the sports branch after his ski career we'd be more than happy to keep on developing our partnership.